Azure Yacht Club
A luxury membership site for a private fleet of Italian-made Pardo yachts — built to drive membership applications.
ClientAzure Yacht Club
LocationChicago, US
ServicesBrand Identity · Web Design
PlatformWebflow
lockazureyc.com
Beyond ownership: selling a lifestyle, not a boat.
Azure offers the privilege of yacht ownership without the liability. The site had to explain a new model — membership instead of purchase or charter — and make a $65k initiation feel like the obvious choice.
We paired cinematic fleet photography with clear, side-by-side comparisons against ownership and charter, transparent tiered pricing, and a guided multi-step application that qualifies every lead.
Fleet showcase
Pardo E60 and P43 spotlights with specs, value and direct apply buttons.
The Azure difference
Comparison tables against conventional ownership and boat charters.
Tiered membership
Three levels with monthly and paid-in-full pricing laid out plainly.
Guided application
A multi-step form covering membership type, usage and lifestyle fit.
The numbers that make the offer click
$4M+Combined value of the Italian-crafted fleet
3Membership levels, up to unlimited usage
1–6hFlexible booking windows per reservation
Inside the build
azureyc.comnorth_east
Captain & crew
About the experience
Fuel, docking & maintenance
Member-only events
Next projectDiaz Murphy & Associates
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